Why organic? Because that's the way it used to be. And why not!
The not so crash hot news on the cotton industry
Ah, the cute little cotton bud. Who knew you could turn into such an environmental and social villain!
No need to fear though, there is change in the wind which you can be a part of when buying organic cotton products such as Oh Mabel.
The Good News
(please note that when referring to organic cotton I am referring to organic cotton that has been certified by the Global Organic Textile Standard - GOTS - or other credible certification body)
Certified Organic Cotton
When certified, the process of the humble cotton bud from seed to t-shirt (or doona cover!) is highly regulated to ensure:
Sadly though only one percent of all cotton products is made up of certified organic cotton. I choose to produce Oh Mabel using organic cotton to not only pass on the lovely benefits to you as a consumer but also to play a part in the change to sustainable manufacturing processes. I hope you notice and enjoy the difference in sleeping with organic bed linen. And maybe one day, in future generations, organic cotton processes may become the standard in farming and textile industries.
Until then, enjoy dressing your dreams and sleeping softly with Oh Mabel bed linen.
Mabel's store will officially be closed forever from 31 December 2018. Buy now for orders to be shipped from 7th Jan 2019.
Stock up now on the last of Mabel's sheets.
Thank you for every extroadinary moment.
Sarah & Mabel