Why Organic Cotton?

 Why organic?  Because that's the way it used to be.  And why not!


why organic cotton 

The not so crash hot news on the cotton industry

Conventional Cotton:

  • One of the ‘thirstiest’ crops in the world.  8506 litres of water is used to produce 1 kg of cotton lint
  • 25 percent of the world's insecticides and more than 10 percent of the world's pesticides is used on cotton crops to eradicate pests
  • WHO estimates that approximately 20,000 farmers die each year from pesticide related conditions
  • Pesticides can remain as a residue in cotton threads and have been known to cause skin irritations, rashes, headaches and dizziness
  • These harmful chemicals also go on to harm the surrounding habitat and eco-systems due to run off
  • Poor working conditions throughout the farming and manufacturing processes including child and illegal immigrant workers which extends through to the unregulated textile operators – and we’ve all seen footage of the condition of some textile factories which also use child and slave labour


The Good News

Certified Organic Cotton (Mabel uses Global Organic Textile Standard  - GOTS):

When certified, the process of the humble cotton bud from seed to bed sheet is highly regulated to ensure:

  • Farms are provided with education and support to implement alternative farming practices to reduce the use of pesticides on crops
  • Better farm practices ensures not only water efficiencies but also healthier soil and subsequent water run off which benefits the surrounding habitat and the local communities
  • The final cotton product is clean of all pesticides and other harmful chemicals which in turn provides health benefits to us
  • Use of organic cotton has been known to alleviate skin and breathing conditions for those who have suffered previously
  • Certified cotton standards govern the operation of the textile factories who produce products from the organic cotton.  This means work and pay conditions are regulated and meet fair trade laws


Ah, the cute little cotton bud.  Who knew you could turn into such an environmental and social villain.  No need to fear though, there is change in the wind which you can be a part of when buying organic cotton products such as Oh Mabel.  Hooray!

Sadly though only one percent of all cotton products is made up of certified organic cotton.  I choose to produce Oh Mabel using organic cotton to not only pass on the lovely benefits to you as a consumer but also to play a part in the change to sustainable manufacturing processes.  I hope you notice and enjoy the difference in sleeping with organic bed linen.  And maybe one day, in future generations, organic cotton processes may become the standard in farming and textile industries.  

Until then, enjoy dressing your dreams and sleeping softly with Oh Mabel organic cotton bed sheets.